September 2, 2010

G-Star tests the online waters

G-star took advantage of the quiet month of August to open its online store. The denim brand put its first foot into the world of e-commerce trialing in three countries; Germany, Belgium and its domestic market, the Netherlands.

"We wanted to start with a trial. Our product offer online is high-end with the highest quality pieces from ranges Raw Essentials and Correct Line. It is a showcase of the brand’s image and its know-how," said Thibaut Van der Elst, Commercial Director of G-Star for France, Belgium and Greece. Buying for this online shop has been entrusted to Suzan Scheffer, head of merchandising and the buying manager of G-star’s only shop of its own, situated in Amsterdam. If successful, the shopping site could spread to other European countries.

By Rosie Hart

archives G-Star

12/11/11
Denim by Première Vision attracts 22% more visitors
The 9th edition of the Parisian denim trade show gathered 2,552 buyers of which 73% came from overseas. The 81 companies exhibiting at the fair spoke in particular about being more creative via the use of new technologies.
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12/8/11
Clémence Poésy is the new face of G-Star
G-Star just revealed on its Twitter page the new face of its next campaign. It is Clémence Poésy who will be succeeding the brand’s previous star Gemma Arterton.
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9/26/11
Fulfillment: ShipLeader is planning its European strategy
Using the resources of its six European partners, the French fulfillment company ShipLeader intends to help French retailers expand to neighboring markets.
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7/7/11
G-Star recruits Vincent Gallo
It has become a habit for G-Star to reveal its new models at Bread & Butter. At its large stand at the trade show, the Dutch denim giant showed the first photos of its next collection being modelled by Vincent Gallo.
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7/1/11
Bread & Butter readies to celebrate its 10th anniversary
This 5th of July will try to outdo the festivities of US Independence day, held the day before, whilst the leading international trade fair for urban and contemporary brands will host its explosive 10th anniversary edition with over 600...
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6/24/11
Bread & Butter hosts ‘Shopping Nights’
To get the city of Berlin and its inhabitants even more involved in the "fashion buzz" created by the trade shows and Berlin Fashion Week happening in July, Bread & Butter has organised a brand new event called "Shopping Nights".
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5/6/11
G-Star and Bestseller go head-to-head over design rights
The Dutch denim brand has started a number of legal actions against Danish group Bestseller for copying its Elwood jeans and using the face of Gemma Arterton. Bestseller, on the other hand, denies all of the accusations and is not the...
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4/27/11
Zara raises controversy in China
Tackling the Chinese market is no easy task. Zara, among others, is being criticised in China over the quality of its products. The Spanish retailer has promised to pay more attention to the composition of its products and is dealing...
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4/21/11
European e-tailer Zalando launches in UK
Zalando, Europe’s huge online retailer for shoes and fashion continues its expansion by opening its doors to customers in the United Kingdom, with an extensive range of more than 40,000 products from over 600 different brands.
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3/2/11
G-Star reshuffles management teams in Britain
G-Star has just added the position of retail manager to the list functions within its British and Irish sectors. The newly created post will be filled by Tom Duncan, who is leaving behind his position of country manager to Nathan Ness....
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1/16/11
Gemma Arterton : the new face of G-Star
G-Star has just announced the name of their new ambassador: Gemma Aterton is to be Liv Tyler’s successor.
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11/15/10
G-Star boosts business in the USA
The luxury street wear brand opens 3 additional stores in America in response to growing global demand for their pure and raw denim collection.
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11/4/10
Jeansation: Monaco competes with jeans
Alexandra and Jean Icart have had the initiative to host the first edition of Jeansation Awards on November 27th. "It's a place to express what denim is, on a universal scale," said Jean Icart.
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7/19/10
Asos launches in France, Germany and US by the end of 2010
Leading UK fashion online retailer will open up in France, Germany and US before the end of 2010. It will offer international labels as well as its own brand Asos apparel.
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7/7/10
Norwegian chess prodigy turns to fashion catwalk
Chess star Magnus Carlsen ventures into modelling for G-Star alongside Liv Tyler.
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1/18/10
Bread & Butter, JAM and Premium draw focus to Berlin
From 19-23 January, Berlin is in the spotlight. Bread&Butter, Premium, Jam and Fashion Week will all be taking place in the German capital.
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9/21/09
Labels look to get streetwear back in fashion in New York
Baggy jeans and oversized T-shirts used to be everywhere from the city streets to the runways of designer labels, but these days sportswear and urban lines are looking to create new, niche looks.
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9/13/09
A pop-up store in New York for the 20th anniversary of G-Star
It has been 20 years since G-Star first stepped out onto the scene. For its anniversary the brand is setting up a pop-up store in the heart of the Big Apple from the 14th to the 16th of September.
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7/12/09
Bread&Butter: quality of visitors, not quantity
99,500 in January 2008, 89,168 in July 2008 and 79,942 in January 2009. The number of visitors has been decreasing, but for the trade show in Berlin at the beginning of July the organizers have abandoned the figures and declared a “true...
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10/8/08
London school aims for trendy "Made in Bangladesh"
"Made in Bangladesh" is set for a makeover after the Asian nation's key apparel sector signed up a London fashion design school to help it appeal to more trendy and quality-conscious buyers.
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