September 6, 2010

Chanel ad directed by Scorsese

PARIS, 2 Sept -Director Martin Scorsese stamps his name on the advert for the latest mens fragrance "Bleu" by French fashion house Chanel. The filming of the "Be Unexpected" ad took place in Brooklyn over 4 days starring Gaspard Ulliel.

The advert is inspired by Michelangelo Antonioni's film "Blow Up". "If you want a successful product launch, the same power and impact of a women's perfume has to be used", the brand explains.

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Scorsese's film for "Bleu de Chanel"

Chanel

archives Chanel

2/6/12
Karl Lagerfeld yawns at race for French presidency
Chanel star designer Karl Lagerfeld is already bored with the French presidential election and believes the country would be better-run if its leaders took inspiration from successful businesses like French luxury goods firm LVMH.
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1/30/12
Designer puts luxury tag on 'made-in-India' label
"Made in India" clothing is often seen as the product of sweatshop labour, but fashion designer Saloni Lodha, whose fans include film stars Naomi Watts and Emma Watson, wants to give it a luxury tag.
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1/30/12
Louis Vuitton to unveil jewellery studio, perfume
French luxury brand Louis Vuitton will open a boutique and jewellery studio on Paris' Place Vendome this spring and is preparing its first perfume, the label's head Yves Carcelle told AFP Friday.
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1/27/12
Perfume giants fined 40 mn euros for price fixing
A French court has fined perfume giants including Chanel, Christian Dior and L'Oreal a total of 40 million euros ($53 million) for colluding to keep prices high.
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1/24/12
French brand Courreges takes retro fashion online
Courreges, the futuristic fashion brand of the 1960s, is poised to bring its vinyl boots and A-line mini-dresses back into vogue, relaunching the French name online. A year after the brand was sold for more than 10 million euros ($13.05...
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1/24/12
Fasten your seatbelts: Chanel flies couture sky-high
Chanel flew the fashion crowd sky-high on Tuesday, conjuring up a life-sized plane as the runway for an all-blue spring collection as it headlined day two of the Paris haute couture shows.
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1/23/12
Luxury at full throttle for Versace's couture comeback
Donatella Versace turned the luxury dial to full throttle Monday, sending out glamorous gladiators dripping with gold and lace as the Italian designer made her comeback to the haute couture club.
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1/18/12
Paris fashion hub welcomes couture, menswear shows
Paris once more turns fashion capital of the world for a week starting Wednesday, playing host to menswear shows before haute couture's heady mix of craft and luxury casts its spell over the city.
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1/16/12
How long can Dior thrive without a couturier?
Ten months after John Galliano was sacked over a racist outburst, Dior has yet to name a new chief designer -- but sales are booming.
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1/11/12
Louis Vuitton planning a special collection with Yayoi...
Seeing as her work has long been an inspiration to designers, it was high time that the word of fashion paid a direct and official tribute to Yayoi Kusama who will team up with Louis Vuitton in an exclusive partnership.
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12/27/11
Vogue's vast archives make online leap from paper
Bookshelves groaning under the weight of every issue of American Vogue ever published since December 17, 1892, and there have been about 2,800 of them, can now heave a sigh of relief.
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12/23/11
Chanel new face is punk rocker Alice Dellal
The pool of Chanel muses has a new denizen. The classic fashion house represented by the two intertwined C's has announced that British rocker Alice Dellal will be the face of the campaign for its Boy Chanel handbag line.
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12/19/11
Giambattista Valli joins haute couture club
Italian designer Giambattista Valli is to join the exclusive club of haute couture fashion, showing a spring-summer collection in Paris next month, organisers said Monday.
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12/13/11
S.Koreans go mass-market, online for luxury goods
Sixty years ago, war-torn South Korea was one of the poorest countries in the world. Now it is the world's 13th largest economy and a magnet for luxury goods, prying open the wallets of its wealthy people as well as tourists.
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12/8/11
LVMH's Arnault eyes 300 mln stg Bond St stores
France's richest man and LVMH's Chief Executive, Bernard Arnault, is in talks to buy three trophy stores on London's most expensive shopping street for 300 million pounds ($470 million), a source said.
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12/7/11
Lagerfeld defends luxury in time of economic crisis
Fashion legend Karl Lagerfeld on Tuesday came to the defence of luxury in a time of economic crisis, criticising ratings agencies and rejecting a climate of "general gloominess".
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12/5/11
Fashion industry leaders attend a round table with the European...
Around twelve leaders of the European fashion industry gathered in Brussels for a discussion with the vice-president of the European Commission in order to prepare a document, to be completed by the end of 2012, about aspects of the EU...
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12/2/11
Elizabeth Taylor jewelry goes on view before sale
The legendary jewelry and fashion collections of Elizabeth Taylor, the so-called "Crown Jewels of Hollywood," went on glittering display Thursday in New York ahead of a hotly anticipated auction.
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12/1/11
Francois Lesage, master embroiderer, dies aged 82
Francois Lesage, a master embroiderer who for decades crafted exquisite pieces for haute couture giants from Chanel to Yves Saint Laurent, has died aged 82, his workshop said on Thursday.
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11/28/11
Lyon's silk survivors ply noble trade
Heavy rolls of silk printed with a tiny stirrup motif line up on a factory floor near Lyon, waiting to be rolled, beaten and brushed to perfection, before they are cut into Hermes neckties.
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