French Connection launches e-commerce via Youtube

French Connection innovates. The British brand has just launched its "Youtique", a contraction of Youtube and boutique. This new shopping site resembles a TV shopping channel. What to see on the French Connection channel: how to dress for a dinner, which outfit from the wardrobe for a winter wedding... these clips are all presented by stylist, Louise Roe.


This first online buying experience through video streaming captivates shoppers, keeps the clothing catalogue updated, involves interactive communities...



Original by Julie Mangaud & Bruno Joly. Translated by Rosie Hart