![]() Miss Boucheron Eau de Parfum |
The agreement with the French jeweler, commencing on January 1, 2011, will replace a previous license with L’Oreal. In addition to Boucheron, Inter Parfums Inc. is also the exclusive worldwide licensee for Burberry, Van Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc and S.T. Dupont.
Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands… Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.” Development of a new fragrance is planned for 2012.
