Erin Wasson is the new face of the Esprit’s 2011 campaign

Erin Wasson is definitely one of the most sought-after top models at the moment, with her face appearing on advertising campaigns for Zadig & Voltaire or even True Religion. Now it was the turn of Esprit to use the striking Texan model to present its Casual collection for the S/S 2011 season.

Erin Wasson, Esprit
'Making Of' Esprit's 2011 campaign with Erin Wasson

The new campaign, shot by photographer Peter Gehrke, will feature Erin Wasson and fellow model Arthur Kulkov on a beach in the Maldives. Backstage, Esprit could count once again on the help of Swedish stylist Peter Reuterwald and Valery Gherman for hair and make-up.
Last December, Esprit had also chosen Jessica Hart and Cameron Russel to present this year’s Spring/Summer collection.



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