December 28, 2011

Levi's will show at New York's fashion week

For the past several months, Levi’s has been reorganizing its staff, reviewing its communications and paving the way for its new global strategy. The brand, which is owned by the Levi Strauss group, intends to mark the occasion by showing its first comprehensive collection during the fall-winter 2012/2013 season. The denim giant now has a place on the calendar of New York’s fashion week.

Levi's Red Tab SS 11

"Next year promises to be an exciting one for Levi’s,” say brand insiders, “not only thanks to the launch of our new core collection, but also because of our new product launches, new collaborations and a selection of refined and carefully constructed silhouettes."

Levi’s will be unveiling the fruits of this labor on Wednesday, February 15, at a Soho fashion show in a location that is yet to be revealed. The Red Tab, Vintage Clothing and Made & Crafted lines will be highlighted on this occasion.

By Olivier Guyot

archives Levi Strauss & Co

5/14/12
Levi’s opens on the Champs Elysées, Paris
...reality: Levi’s opened last week its flagship store on the Champs Elysées in Paris.
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4/25/12
Benetton heir takes helm to revive faded colours
...NGuyen from Levi Strauss & Co to make the brand more innovative and edgy. The new chief also regularly updates his Facebook fanpage and a blog in English with reflections on contemporary art, sports and...
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4/11/12
Levi Strauss profit up as ad spending falls
...Levi Strauss & Co on Tuesday reported higher quarterly profit, after the denim jeans maker eased up on advertising in some markets.
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3/26/12
Levi’s Champs-Elysées store to open on 11th May
...Levi’s new store on the Champs Elysées in Paris will be the brand’s second biggest in Europe after Regent Street in London.
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3/7/12
American Eagle expects margins to improve
...former Levi Strauss & Co executive Robert Hanson, who was named chief executive in November. The company is now buying fashion merchandise with the aim of selling out each season, as opposed to over-buying and...
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2/20/12
Levi’s Made & Crafted : Miles Johnson in charge of style
...direction of Levi’s Vintage Clothing since 2003. His first collection for Made & Crafted is the Fall-Winter 2012/2013 collection. He will replace Made & Crafted’s Jonathan Cheung who will join Levi's...
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2/9/12
Levi profit falls on higher costs and discounts
...Levi Strauss & Co saw quarterly profit fall by nearly half as price rises were not enough to offset cotton costs, and the jeans maker also had to discount to keep up with competition.
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2/8/12
Samsung launches new menswear line in Italy
...and also Levi’s (in Korea and Japan).
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1/22/12
Mens fairs: a real wealth of choices in Paris
...Aviatic and Levi’s which will add Levi’s Made and Crafted to Levi’s Vintage Clothing.    On the same dates (21-23/01) and in the same neighborhood, the first edition of Man will be held at l’Espace 5bis, located...
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12/11/11
Denim by Première Vision attracts 22% more visitors
...Mankind, Levi’s, Mustang, etc), chains (H&M, Celio, Mango, Quiksilver, Abercrombie & Fitch...) as well as large retailers (La Redoute, Marks & Spencer, C&A, El Corte Ingles …). The organiser also...
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12/5/11
Guess sees weak Q4, looks to Asia for growth
...such as Levi Strauss & Co, VF Corp (VFC.N) and True Religion (TRLG.O) as it has cut down on markdowns and promotions. "It is a possibility maybe, but it's a conscious decision that we made, that we...
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12/3/11
Pop-up shopping centre Boxpark opens in London
...Dockers, Levi’s, Fifty Five DSL, Calvin Klein and Nike, amongst others, have decided to take part in the launch of the world’s first-ever pop-up shopping centre. Smaller brands such as Farah Vintage, which now has...
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12/2/11
Mapic displays "renewed vigour"
...Laurent, Levi's, Adidas, Andrew, Celio, Lacoste, Yves Rocher, New Look, Uniqlo, Topshop and Abercrombie & Fitch.  In the end, some 62 nationalities were represented with, as explained by Reed Exhibition a...
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11/30/11
American Eagle sees strong fourth quarter
...named Levi Strauss executive Robert Hanson as chief executive earlier this month, closed at $13.43 Tuesday on the New York Stock Exchange. (Reporting by Nivedita Bhattacharjee in Bangalore; Editing by Supriya...
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11/25/11
Façonnable Jeans now called ‘Façonnable...
...n and Levi Strauss. The collection is in line with Façonnable’s move towards a more neo-classic style. It uses the group’s “savoir-faire” in shirt making, while blending in more contemporary codes such as the...
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11/23/11
Levi’s integrates its premium brands
...seems like Levi’s is going to give less autonomy to its XX division, created in 2009 in order to manage the brand’s premium lines, Vintage Clothing and Made & Crafted. According to our sources, Maurizio Donadi,...
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11/16/11
American Eagle names Levi's exec CEO
...named Levi Strauss executive Robert Hanson as chief executive on Tuesday, replacing Jim O'Donnell, who is retiring. Hanson, 48, had been global president of the Levi's brand.
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11/6/11
Levi's brand president steps down
...of the Levi’s brand. His departure comes a year after the reorganization of the group in which the presidents of a geographical area have been replaced by the brand presidents (Levi's, Denizen, Dockers...).
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10/19/11
Levi's Vintage Clothing unveils its history of denim on the web
...Levi's Vintage Clothing tells the story of its garments on the web. The site, which is available in both English and Japanese, lets you follow the premium denim line and its history.
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10/16/11
7 For All Mankind welcomes new EMEA manager
...worked as Levi Strauss associate brand manager for the EMEA region. Then after joining Nike for 2 years, Theo Van den Hoff began his career at VF Corp in 2005 as product director at Lee.
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