Escada seriously considering menswear
Escada Sport runway show in Berlin / Photo: Pixel Formula
The launch could conceivably take place as of 2013. Escada, the former jewel in the crown of German womenswear, filed a petition for bankruptcy in 2009 before being taken over by Megha Mittal, daughter-in-law of Indian steel magnate Lakshmi Mittal.
For its director, the different phases of its reorganization are all either completed or under way. Last year turnover increased by 7% to around 300 million euros.
Whilst at Hugo Boss, Bruno Sälzer took a step in the other direction by launching a womenswear collection at the beginning of the 21st century. Boss’s current director, Claus-Dietrich Lahrs, is aiming at turnover of 400 million euros by 2015 for its womenswear.
By Bruno Joly
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