Wrangler puts Blue Bell on stand by
"The Blue Bell brand is effectively on standby. This line served as a laboratory and allowed the Wrangler collection to go upmarket. The cuts, for example, or the selvedge are now in the Wrangler collection," the brand has stated.The Blue Bell brand has been on standby during the autumn-winter 2012/2013 season. But the name could return in one form or another. Blue Bell is a reference to the name of the company that launched Wrangler in 1947. This name dates back to the early twentieth century.
By Bruno Joly
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