Mavi entrusts the premiere of Gold to Hussein Chalayan
Mavi launches Gold at Bread & Butter
Hussein Chalayan, Puma's renowned fashion designer and designer of his own label, has designed about twenty distinct pieces for Mavi, only for women and mostly bottoms. The retail price of Mavi jeans Gold will range between 100 and 150 euros as compared to the 69 to 99 euro range for a model from the normal collection.
Mavi, meaning blue in Turkish, was born in 1991. The brand has a vast worldwide network of multi-brand outlets and 280 branches with flagships in New York, Berlin, Vancouver, etc.
By Bruno Joly
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