Arc'Teryx hires Neil Bradley to run EMEA sales

Arc'teryx has announced a recalibration of its European management team. The Canadian brand belonging to Amer Sports (Salomon, Suunto, etc.) has appointed Neil Bradley as Sales Director for the Europe Middle East and Africa zone and appointed Eric Schierl to run Southern Europe.


Eric Schierl
Bradley succeeds Reto Tischhauser, having previously worked for Haglöfs as UK country manager and then business area manager clothing. Eric Schierl steps into a newly created post in charge of the French, Spanish, Italian, Belgian and Portuguese markets.

The 41-year-old French Eric Schierl joined Arc'Teryx in 2010 to manage sales of the Whiteline winter sports line in Europe, before which he worked at Eider and Killy. He will be in charge of the European showroom in Annecy. Arc'Teryx considers Europe to be an important market where it generates 30% of its sales.



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