 Eminence 2009 |
With a turnover of more than €35 million, Maxwell Industries already oversees a number of brands in the region including VIP Innerwear, Frenchie, Frenchie X and Fellings VIP. The business will now produce more than 60 million articles of clothing each year.
This licence will allow Eminence to reach out into four new markets. With a turnover of €136 million and 32 million items made each year, the brand hopes that the licence agreement will allow both companies “to benefit together from this development on a continent with a strongly expanding market”.
By Jonathan Fulwell (Source: Matthieu Guinebault)