December 21, 2009

Hermès launches Shang Xia brand in China

In an historic first for the French luxury group, Hermès is preparing to launch a new brand in China: Shang Xia.

Hermès, Picotin Lock handbag

This news, revealed by Capital.fr and confirmed by La Tribune, a French newspaper, demonstrates that the luxury group is intending to catch up in the Chinese market.
“Shang Xia will be an authentic fashion house, with a style, material and know-how that is anchored in Chinese culture,” declared Patrick Thomas, manager of Hermès International.

The objective of this move is to offer cheaper products in China, as well as capitalising on the growth of the luxury market in the country in 2010.

By Jonathan Fulwell (Source: C. Vautard)

By Céline Vautard

archives Hermès

5/19/2013
French probe finds LVMH built up Hermes stake in secret
...rival Hermes to build a stake, and not merely make a financial investment as the luxury group has claimed, a newspaper reported.
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5/16/2013
Hermès opens in Connecticut
...Hermès recently celebrated the opening of its 27th U.S. store in the in the town of Greenwich, Connecticut, one of the East Coast's wealthiest towns and a target for many luxury brands.
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4/25/2013
Kering's Gucci and Puma sales disappoint
...including Hermes indicate their brands in China have been hit hard by the government's crackdown on conspicuous consumption and on the country's gifts-for-favours custom.And based on luxury executives comments, the...
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4/22/2013
Super-rich close gap between bonds and Bond Street
...LVMH and Hermes and the Maramotti family behind luxury clothing retailer Max Mara. Spain's Inditex has done the same for its Zara fashion store on Oxford Street.Retailers are investing in fewer, better pitches due...
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4/22/2013
IFM offers degree program taught in English for future luxury managers
...such as Hermès, Chanel, Christian Dior, Louis Vuitton L'Oréal. They will help recruit candidates, take part in course instruction and offer internships in the final phase of the program.
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4/22/2013
Hermès says first quarter sales gain 10.3% but leather goods sag
...group Hermès said Monday that its first-quarter sales gained 10.3 percent on strong demand from Asia but noted weaker growth in sales of its iconic leather goods.
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4/21/2013
Hermes buys control of Swiss luxury watchmaker
...group Hermes says it has bought control of a Swiss watchmaking firm, Joseph Erard Holding, boosting its strategy in making high-end timepieces.
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4/17/2013
Burberry second half boosted by China demand
...Gucci, Hermes and Jimmy Choo - reported lower demand from tourists, notably from Asia.This week the owner of luxury brand Louis Vuitton LVMH posted the lowest quarterly sales growth since 2009 at its fashion and...
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4/16/2013
eBay’s chicer cousin The RealReal unwraps $14 million from venture...
...Gucci, Hermes, Louis Vuitton, and Cartier. The goods are sold in 72 hour flash sales for prices at up to 90% off the original cost.For style mavens who can’t afford to shell out thousands of dollars for a Dior...
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4/8/2013
Axel Dumas set to take over Hermès from June 4
...of the Hermès family’s sixth generation. Axel Dumas (photo: Brigitte Lacombe) Patrick Thomas, who has been at the head of the company for 8 years, was the first boss to not come from the Hermès family. The...
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4/2/2013
Luxury spending in Europe hit by drop in tourist demand
...Gucci, Hermes and Jimmy Choo - reported lower demand from tourists, notably from Asia.Louis Vuitton on the Champs-Elysées (photo: AFP) That could be a big problem in a European industry where Chinese shoppers...
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3/28/2013
Hyundai courts brand prestige with Hermes model makeover
...touch of Hermes will make its priciest sedan as desirable as the French retailer's exclusive handbags and catapult its cachet into the same league as luxury European rivals.
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3/21/2013
Hermès posts highest ever operating margin
...group Hermès, known for silk scarves and handbags, reported on Thursday a record profit for 2012, confirming a stellar performance for France's luxury industry as a whole last year
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3/15/2013
Hermes battle to fend off LVMH gets fresh legal boost
...rival Hermes , a judicial source said on Thursday.
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3/13/2013
Small labels lure big bucks in fashion's latest trend
...dresses for Hermes. Now he wants to develop his own brand and ride a wave of investor interest in new labels which have the potential to become global brands.He's not alone.Whether it is private financing or...
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3/6/2013
Swatch reaches agreement over watch movements
...maker Hermes bought a 25 percent stake in Vaucher in 2006 for 25 million Swiss francs ($26.92 million) to secure movements for its watch unit.
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2/12/2013
Hermès sales growth gallops ahead
...group Hermès has posted a 16.4 percent rise in 2012 sales at constant exchange rates, beating its own recent forecast and predicted a slight rise in its operating margin for the year.
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1/31/2013
There's gold in luxury ads: Magazine publishers see sales gains
...brands like Hermes are finding a ripe audience in U.S. magazines."What I hear continually from research about luxury advertising is that consumers like the actual experience of print," said Brenda White, a senior...
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